Globalisation

Casey Anderson could become a globally successful music artist because his music will appeal to many young people who have ever felt different and isolated from other people around them. Recently, the most successful artists are from popular genres like pop and r'n'b, whereas in the eighties and nineties, bands such as Metallica, The Rolling Stones, Queen and Iron Maiden were the most successful artists.

In 1981, Queen performed in Buenos Aires, in Estadio José Amalfitani. Queen were the first rock band to play the big football stadiums in South America.

In 2006, Iron Maiden performed a record breaking fourth headline concert at Donington Park, playing to an audience of 80,000, the largest crowd in the Download Festival's history.

A Bigger Bang Tour was a worldwide concert tour by Rolling Stones, which took place between 2005 and 2007, to support their album A Bigger Bang. It has become the second highest grossing tour of all time, with $558,255,524 earned.

Though these bands are still popular and known around the world, there hasn't been a new artist to come along and pick up where they left off, and maintain the same level of success that these bands have.

Anderson's songs are a mixture of serious and surreal issues that aren't often talked about e.g mental health, bullying. The video shows him expressing his identity by wearing flamboyant makeup and outfits. He could become a role model for anyone who wants to express themselves but is too afraid to because of conventional society. He can give a voice to young people who don't identity with more popular and typical music cliche's e.g. the pop princess, pretty boy heart throb and the rich gangster. Everywhere in the world there are people who feel that they don't fit in, so Anderson can become a globally known music artist because of this.

Although he is not gay, he could become a gay icon because of the style of his music and appearance. He is a male who is not afraid to wear feminine clothes and cover his face in makeup. Young gay people could identify with this and find comfort in the fact that there is a male artist out there who is paving the way for them to come out and look and act however they want. This is an issue that has global relevance as in America there has been a record-number of young gay people killing themselves because they're treated as outcasts. In response to this, many celebrities and normal gay people who had experienced bullying in school because of their sexuality came together to create 'It Get's Better', a Youtube channel which has many videos in which these people talk about their experiences and assure others who might be going through the same thing that it does eventually get better. As Anderson could become a gay icon, he could also participate in this organisation, and eventually have his own video up.

The music video will be set in London, which is a globally known city and one of the most popular tourist destinations in the world. This will help appeal to a global audience as people who have never been to London but want to will see the city and therefore be interested in the video.