Casey Anderson could become a globally successful music artist because his music will appeal to many young people who have ever felt different and isolated from other people around them. Recently, the most successful artists are from popular genres like pop and r'n'b, whereas in the eighties and nineties, bands such as Metallica, The Rolling Stones, Queen and Iron Maiden were the most successful artists.
In 1981, Queen performed in Buenos Aires, in Estadio José Amalfitani. Queen were the first rock band to play the big football stadiums in South America.
In 2006, Iron Maiden performed a record breaking fourth headline concert at Donington Park, playing to an audience of 80,000, the largest crowd in the Download Festival's history.
A Bigger Bang Tour was a worldwide concert tour by Rolling Stones, which took place between 2005 and 2007, to support their album A Bigger Bang. It has become the second highest grossing tour of all time, with $558,255,524 earned.
Though these bands are still popular and known around the world, there hasn't been a new artist to come along and pick up where they left off, and maintain the same level of success that these bands have.
Anderson's songs are a mixture of serious and surreal issues that aren't often talked about e.g mental health, bullying. The video shows him expressing his identity by wearing flamboyant makeup and outfits. He could become a role model for anyone who wants to express themselves but is too afraid to because of conventional society. He can give a voice to young people who don't identity with more popular and typical music cliche's e.g. the pop princess, pretty boy heart throb and the rich gangster. Everywhere in the world there are people who feel that they don't fit in, so Anderson can become a globally known music artist because of this.
Although he is not gay, he could become a gay icon because of the style of his music and appearance. He is a male who is not afraid to wear feminine clothes and cover his face in makeup. Young gay people could identify with this and find comfort in the fact that there is a male artist out there who is paving the way for them to come out and look and act however they want. This is an issue that has global relevance as in America there has been a record-number of young gay people killing themselves because they're treated as outcasts. In response to this, many celebrities and normal gay people who had experienced bullying in school because of their sexuality came together to create 'It Get's Better', a Youtube channel which has many videos in which these people talk about their experiences and assure others who might be going through the same thing that it does eventually get better. As Anderson could become a gay icon, he could also participate in this organisation, and eventually have his own video up.
The music video will be set in London, which is a globally known city and one of the most popular tourist destinations in the world. This will help appeal to a global audience as people who have never been to London but want to will see the city and therefore be interested in the video.
An example of an artist using this same sort of image for their album cover is Peter Gabriel, who in one album cover has half of his face smudged, while the other side is clearer. Queen, Bee Gees and David Bowie also come under the neo-glam rock genre, and they have album covers that are similar to what Casey Anderson's will be. In Casey Anderson's front picture, it will be the same face, but one half of him will be brighter, while the other will be surrounded by dark colours. His entire face is painted white, but on the right side he has red makeup above his eye, to keep in character with the alter ego, while on the left side he has blue makeup below his eye, pointing downwards to show his sadness. The right side will be wearing a white shirt with a red tie, while the left side will be edited so that his shirt is black and his tie will be a darker colour as well.
The idea behind Casey Anderson's album cover and music video is similar to that of the Yin and Yang symbol. The symbol is used to describe how polar opposites or seemingly contrary forces are interconnected and interdependent in the natural world. For the music video, there will be two completely different characters, but they are interconnected because they are both the same person, just as Yin and Yang are two opposing things but are connected to each other in the same circle. The symbol shows how there is dark in light, and light in dark, just as Character One has a bit of Character Two in him, and vice versa.
As teenagers and young adults are the target audience for my music video, it will be important to advertise the video and song in media sources that they are most likely to consume, such as articles in music magazines such as Kerrang, NME and Q, as well as their own music channels, along with others such as Scuzz and MTV Rock.
At the end of the 1970's, glam rock began to decline and was replaced by genres such as pop punk and punk rock. However, in the past decade it has made a comback with artists such as Marilyn Manson, The Darkness, Mika and Scissor Sisters, although they are better categories under the genre neo-glam rock.
Glam rock is a mixture of rock and pop music that began in the United Kingdom in the early 1970's. This genre was performed by singers and musicians who favoured outrageous clothing, hairstyles and makeup, such as platform boots and glitter. Their costumes and visual styles were often camp and androgynous, and since then have been linked to the new views of gender roles and representations. The genre 
peaked during the mid 1970's with artists such as David Bowie, Queen, Roxy Music and New York Dolls. This was a genre that not only focused on the music, but also the appearance of the artists. Men wore excessive makeup and feminine outfits, glitter and eyeliner were essential, and the more flambouyant the outfit, the better. This influences my performer, who's appearance will be important to his marketing. He will wear makeup and glitter, and while his outfits may not be as crazy as those of glam rock artists from the 1970's, they will still be slightly unordinary.
Camera Shots: Close-ups, extreme close-ups and long shots are frequently used in music videos. Close-ups are popular because it puts a heavy focus on the artist and so promotes them to the audience, which is the main aim of a music video. 
