My target audience will be people who are used to seeing men wear makeup, be it just subtle eyeliner or incredibly noticeable lipstick and eyeshadows. Therefore, the appearance of the characters will appeal to them as they too wil be wearing makeup, sometimes plain, other times bold.
The target audience will include young gay men, many of whom might cross dress and enjoy wearing makeup. Seeing another man do the same on television could appeal to them as cross dressing is an issue that is often overlooked and considered taboo, so Anderson could become an artist they like and support because of him raising more awareness to the issue.
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