- There needs to be a strong and coherent relationship between narrative and performance in the music promos. I believe that this is subjective to the type of video being made and the genre that is used.
- Music videos will cut between a narrative and a performance of the song by the band. Panic! At The Disco's video for 'The Ballad Of Mona Lisa' is an example of this, as the video switches from being a narrative to a perfomance video and back again several times.
- A carefully choreographed dance might be part of the artist's performance or an extra aspect of the video designed to aid visualisation and the 'repeatability' factor. Glam rock videos tend to not have dance routines in them, and instead rely on costumes, makeup and the story telling to aid visualisation.
Monday, 17 October 2011
Archer's Theory
Steve Archer’s theories on codes and conventions are:
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