MTV, formally an initialism of Music Television, is an American network based in New York that launched on August 1, 1981. Its original purpose was to play music videos guided by on-air hosts known as VJs.
At one time, MTV had a profound impact on the music industry and popular culture. Slogans such as "I want my MTV" and "MTV is here" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for concert music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and television program, films, and books.
The first music video shown on MTV was The Buggles' 'Video Killed The Radio Star'. In 2010, video of the launch of MTV was uploaded onto Youtube, with the original commercials and the black screens between videos, which occured while an employee at MTV inserted a tape into a VCR.
As early as 1983, because of MTV's visibility as a promotional tool for the recording industry, the channel was accused of devaluing the importance of music, replacing quality with a purely visual aesthetic and shunning equally popular but less image-centric or single-based acts.
In 1996, MTV launched its sister channel, MTV 2, who's original purpose was to give music fans a place to see constant, commerical-free music videos, as the original MTV had started to change its direction from music and focus more on reality television and soap operas. Today, MTV 2 airs a selection of music videos, other music-related specials, and non-music shows focused on youth culture and pop culture. These shows are aimed at viewers in their teens and early 20's.
Information taken from Wikipedia.
The first music video shown on MTV was The Buggles' 'Video Killed The Radio Star'. In 2010, video of the launch of MTV was uploaded onto Youtube, with the original commercials and the black screens between videos, which occured while an employee at MTV inserted a tape into a VCR.
As early as 1983, because of MTV's visibility as a promotional tool for the recording industry, the channel was accused of devaluing the importance of music, replacing quality with a purely visual aesthetic and shunning equally popular but less image-centric or single-based acts.
In 1996, MTV launched its sister channel, MTV 2, who's original purpose was to give music fans a place to see constant, commerical-free music videos, as the original MTV had started to change its direction from music and focus more on reality television and soap operas. Today, MTV 2 airs a selection of music videos, other music-related specials, and non-music shows focused on youth culture and pop culture. These shows are aimed at viewers in their teens and early 20's.
Information taken from Wikipedia.
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